Following are some example strategies and the tactics programs used to implement them: Tactics are specific approaches used to implement each strategy. The workplan should include at least a timeline and estimates for staffing needs and resources.
Consider including information about your target audience, your program objectives, and program goals to make sure that each strategy and outreach business plan outline is mapping back to this information. Provide facts, visuals, and trained spokespeople to help secure good coverage.
Support Beyond Staff The Denver Energy Challenge increased program uptake and conversion rates when it changed its strategy from door-to-door outreach to an energy advisor modelwhich provides hands-on assistance to consumers throughout the upgrade process. You can also treat the local media as partners where possible.
Putting more resources into a select number of tactics and implementing them well can be more effective than spreading your budget too thin across several tactics that you do not have the time or resources to fully support.
Social media creates interactive, virtual communities that enable two-way communications among people sharing news, photos, videos, music, and other shareable content. Close Establish a marketing budget Developing a marketing and outreach budget is an important step in your marketing and outreach plan.
A good rule of thumb is that you need to touch, or reach, a customer with your message at least three times before it sinks in. The devil is in the details. This step will help you consider the appropriate number of strategies and tactics to undertake for the program and help you decide which strategies and tactics might work best by providing examples of those that have proven successful for other residential energy efficiency programs.
Competitions or challenges can help increase program participation by creating a sense of urgency and tapping into people's competitive spirit. Your partners are a major conduit to your key audiences. The devil is in the details. Spotlight on Austin, Texas. Back to Top Step-by-Step The groundwork you have laid thus far by assessing the marketsetting goals and objectivesidentifying partnersand making design decisions will help create an effective plan to create demand for your program services.
Using multiple media outreach approaches has proven effective in marketing home energy upgrades. Following are some example strategies and the tactics programs used to implement them: If so, you might want to reconsider your approach.
Sweeping the State for Ultimate Success. Note that your marketing budget will be a fraction of your overall program budgetso be sure to coordinate with the appropriate staff about budget needs and to be clear on the amount that is allocated for marketing and outreach.
Look at what similar programs and partners have done in your area in the past, and research what worked and what did not in the media, with primary audiences, etc.
Department of Energy, For more ideas and examples of strategies and tactics that have worked for programs, explore the Tips for Success and Examples tabs in this handbook. Department of Energy, Business-in-a-Box - Download Business Plan Templates & Forms Now.
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Ministry Plan Example | Jim Baker 2 Grounded in WORSHIP 1. PRAYER OBJECTIVE: Through individual and corporate prayer, focus members Tracking strategic global outreach partnership impact (decisions for Christ, Mission Journey participants and other member involvement, funding usage).
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